About PF Design Studio

Who we are:

PF Design Studio is a full service design studio based in Lethbridge, Alberta. We work with clients all over southern Alberta and BC and even further at times. In 2001, Paul opened Paul’s Floors as a flooring store that focused on “out of the box” solutions. We saw tremendous growth over the next 13+ years and after countless times of being asked to do “just one more task”, we decided it was time to bring in our fully integrated one-stop-shop approach. With this came hundreds of hours of brainstorming, renovating and marketing our full design studio. 

When you come in to our showroom, you will see and feel the difference. We have designed it to create an environment that fosters good design, comfortable service and quality products.

We not only have flooring and tile displayed but we also have a selection of cabinets, lighting, plumbing fixtures, countertops, furniture, fabric, wall coverings, home decor and window coverings.

In addition, we have created relationships with fantastic local and national companies to offer a huge selection while still being able to offer competitive pricing. We continue to foster these relationships so that we can bring you the best value possible. 

What we do:

Our team works with residential home owners to put together a space that is both functional and aesthetically pleasing. Our mainstay is still flooring and our team regularly installs vinyl plank, laminate, carpet, fibre floor, hardwood and tile. However, our design team now also works with fun, mid to high end homeowners to deliver a full design that is both beautiful and functional! From small apartments to basement developments to full custom renovations, we are able to do it all.

What sets us apart:

From flooring to tile to lighting and plumbing, we are able to either perform a full renoavation all from one location or we are able to show you the products. Usually, during a renovation, even if you are working with a general contractor or doing it yourself, you have to go to 53 different places. With us, you dont. We have samples, catalogues and examples in store as well as a full time design team to help you put things together. And if you do your renovation through us or purchase the supplies through us, the design time is fully complimentary! However, all of this aside, what sets us apart is how much passion we bring to our projects and clients.

  We genuinely love our jobs and take pride in every customer.

  We strive to act with honesty, integrity and to put the clients needs before our own.

  We are committed to social and environmental sustainability.

  We give back to the community on a regular basis and encourage our staff and their families to do the same.

  We only work with staff, trade partners and suppliers who also encourage these values.


Come on in and chat with one of the ladies and let us help you with designing and planning your renovation or new home build.

From custom construction to painting, electrical, plumbing and finishing, we are able to offer just about everything from the design phase through to completion.

To learn more about how the change benefits you, the client, read our Official Introduction on our blog.

Abigail Shakespeare



Email: info (at) pfdesignstudio (dot) ca

Abigail brings several years of passion and customer service to running the team. You can now find her either working with clients to select products and ensure their project runs smoothly or working on ways to make PF Design Studio a better experience for staff, trade partners and clients. 

Favourite type of project to complete: Functional areas like laundry rooms! My favourite is when the space is unexpected and super fun, making it a room you want to be in!

Favourite fixture finish: Rose Quartz EVERYTHING.

What are you doing when you aren’t at work: When I’m not finding new ways to add things to my home, I’m usually hanging out with my family and puppies, Dimples and Tank. 

Something people wouldn’t expect about Abigail: Even though I work in a design field, I have a degree in Politics and English Literature.

Christi Heck



Email: alex (at) pfdesignstudio (dot) ca

Alex has pursued the creative industries since travelling to Europe at 18. She has a diploma in Entertainment Management and worked at various music festivals in Toronto. Since moving home to Lethbridge she studied abroad in France and is completing her Marketing Diploma. She loves facilitating people’s creativity and helping their ideas come to life.

Favourite type of project to complete: Powder rooms all the way! I love how creative you can get with such a small space. Adding live edge shelving, a beatiful pendant light, floral wall paper, or a vessel sink can make your space a feature in your home.

Favourite lighting fixture: Definitely a crystal chandelier or a gold pendant light.

What are you doing when you aren’t at work: Eating donuts, or going to yoga. 

How would you describe your pesonal style: Mid-Century Modern with a touch of Bohemian and a side of Art Deco. You can find my house fitted with candles, hexagon shelving, and  tonnes of my friend’s artwork.